Param received investment with a valuation of over $200 million in its first investment round, which included the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital.
Param received investment with a valuation of over 200 million dollar in its first investment round, which included the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital.
With its Param brand, TURK Elektronik Para A.S. offers financial services to its corporate and individual customers with accounts, wallets, prepaid cards, virtual POS, physical POS domestic and international money transfer products. Param has Mastercard, VISA, Troy and Discover all card schemes. The company continues its activities with more than 600 employees.
Offering financial solutions with 138 different co-branded card programs, Param has processed 36 billion TL transactions in the last 12 months with 5.4 million card users, 90 thousand merchants and 12 thousand advantageous shopping points. Param continues to invest in Momento Reklam ve Pazarlama Tic. A.Ş., an appreciation and rewarding system company, which acquired the majority stake in Eçözüm Bilgi Teknolojileri A.Ş. in 2021.
Param carries out all its developments in its technology and innovation centers in Ankara and Istanbul. 60 percent of its employees are women, and 63 percent of the top management of Param consists of women managers. Param continues its growth in Turkey after its first investment round, while aiming to carry the quality products and services it offers to a global scale.
Regarding the investment, Founder and Chairman of the Board of Directors of Param Emin Can Yılmaz, said, “We are creative, we are fast, we work hard, we never give up, we are much stronger together with our partners who join us, and our first target is Europe.”