Author: Param

Param, Turkey’s largest FinTech, has acquired Czech BNPL provider Twisto as it expands its footprint across Europe. Twisto’s European licences will empower Param to offer its wide range of embedded finance solutions across the market. Initial focus is on the UK, Germany, Netherlands, Czech Republic and Poland. EBITDA positive since inception, Param will also bolster Twisto’s path to profitability  Param focuses on B2B2X – B2B to any end user – in Turkey and plans  to introduce its comprehensive products to Europe enabling Twisto to broaden its product suite, attract more customers, and unlock additional sources of revenues by serving B2B2X…

In today’s dynamic digital environment, having an online store offers significant opportunities for businesses. With high levels of competition and ever-changing consumer behavior, store owners must stay ahead of the game. The key to e-commerce success is tracking the right metrics. Understanding Metrics and KPIs Metrics are numerical information that monitor various areas of e-commerce operations and provide data on performance. Examples include factors such as sales revenue, conversion rate and web traffic. Key Performance Indicators (KPIs) are precise measurements linked to your business goals. They are used to evaluate performance and track progress. While metrics cover a wide range…

What is Fintech; The expression “fintek”, which is an abbreviation of the expression of “financial technology” and referred to as “fintech” in English, defines the new generation products preferred due to the lack of classical finance methods. Traditional financial institutions may not always be able to reach the high speed, which is the basic need of the age, because they prefer a human-oriented working system. Delays in payments, orders and various financial transactions can lead to serious crises in the business world. The fintech sector, which was created in order to avoid these crises and to carry out all kinds…

The digitalization of finance is not new, but the use of more and more companies has brought different demands and developments. Fintech firms offer the opportunity to optimize their business within small or medium businesses. Just like large companies, the process becomes more controlled by utilizing strong financial technology. Fintech helps you maximize the performance of your business, regardless of its size. Financial technology tools are diverse and constantly evolving towards the same goal. It provides you the best management of business finance. For example; payment infrastructures, business intelligence dashboards for better management control, alternative payment methods and multi-channel payment…

Mobile POS system is an application that runs on a smartphone or tablet. It works in the same way as a physical POS system with the exception that it’s portable. Mobile POSs are a great option for business owners who need to receive payments on-the-go. Mobile POS systems are generally more cost-effective and convenient than older systems. Virtual POS applications are constantly updated as they are software as a service (SaaS) licensing and distribution model. This ensures that businesses can access to the latest versions.  There are many reasons for a business to choose a mobile POS system. It is…

Using a payment provider that meets the needs of your business is an important factor in your out-of-location sales. Today, it is the biggest supporter of your ability to sell to different cities or even countries. Are you making a new breakthrough in online sales channels or looking for a better online payment provider? In this article, we’ve covered options that might be beneficial for you to consider. Online Payment Providers: Multiple Payments Payment method is one of the most important aspects that will benefit you when you want to expand your business. It is a great advantage that your…

Param, one of Turkey’s first and largest financial technology institutions, is making new innovations every day with ParamPOS, which offers online collection solutions, and ParamKart, which provides prepaid card services. With ParamPOS, which completed 2021 with a growth rate of more than 4 times, and ParamKart products, which completed the same year with a 144 percent increase in transaction volume; thanks to its more than 100 co-branded card projects, it provides services to a large customer base from professional organizations to shopping malls, from large retail companies to logistics companies. ParamKart makes a fast start to 2022 ParamKart, which doubled…

Prepaid cards, debit or credit cards can be used for all your transactions. You can spend the amount you have loaded on your card on the internet and at all POS stores in the stores. If you wish, you can also load and withdraw money from ATMs. These cards, which can be produced by electronic money institutions and banks established under the license and control of the Banking Regulation and Supervision Agency (BDDK), also offer a wide range of possibilities in terms of usage areas. Unlike debit and credit cards, prepaid cards can also be used anonymously. However, due to…

Param received investment with a valuation of over $200 million in its first investment round, which included the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital. Param received investment with a valuation of over 200 million dollar in its first investment round, which included the European Bank for Reconstruction and Development (EBRD), CEECAT Capital, Alpha Associates and Revo Capital. With its Param brand, TURK Elektronik Para A.S. offers financial services to its corporate and individual customers with accounts, wallets, prepaid cards, virtual POS, physical POS domestic and international money transfer products. Param has Mastercard,…

The e-commerce market continues to grow at an accelerating pace every year in Turkey. as well as in the global arena. According to the figures of the Electronic Commerce Operators Association, which explains the data on the e-commerce market in Turkey; In 2021, e-commerce volume increased by nearly 70% to 381.5 billion TL compared to the previous year. The number of orders, on the other hand, increased by more than 1 billion units in 1 year and reached 3.34 billion units. The same data indicate that the share of e-commerce in total trade exceeds 17 percent. While the e-commerce market…